ADVERTISING

Messages from food advertisers have become a routine part of our everyday lives. “Exposure to television food advertising increases children’s consumption of any available snack food… Exposure to television food advertising is associated with poor diet and higher childhood obesity rates” (Rudd Center). “Fast-food advertising spending totaled more than $5.0 billion in 2019, an increase of 9% over the $4.6 billion spent in 2012” (Fast Food & Sugary Drinks). “In 2019, preschoolers (2-5 years) viewed on average 830.0 fast-food TV ads (2.3 ads-per-day), children (6-11 years) viewed 786.5 ads (2.2 ads-per-day), and teens (12-17 years) viewed 774.5 ads (2.1 ads-per-day). On average, all youth age groups viewed 42% to 45% the number of TV ads viewed by adults (18-49 years), who viewed 1,864.9 ads on average (5.1 ads-per-day)” (Harris).

(Fast Food & Sugary Drinks)

(Fast Food & Sugary Drinks)

References

Fast Food & Sugary Drinks. (n.d.). UConn Rudd Center for Food Policy & Health. https://uconnruddcenter.org/research/food-marketing/fastfood-sugarydrinks/#
Harris, J.L., Fleming-Milici, F.,  Phaneuf, L., Jensen, M., Choi, Y.Y., McCann, M., & Mancini, S. (June 2021). fast food f.a.c.t.s. 2021. UConn Rudd Center for Food Policy and Obesity. https://media.ruddcenter.uconn.edu/PDFs/FACTS2021.pdf